Description
Curriculum
Instructor
Course Objectives
- By the end of the course, students will be able to:
- Understand the core principles and history of Public Relations.
- Develop and execute PR campaigns.
- Utilize various PR tools and digital platforms effectively.
- Manage media relations, crisis communication, and stakeholder engagement.
- Evaluate PR campaign effectiveness using appropriate metrics.
Curriculum
- 7 Sections
- 14 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- Module 1: Introduction to Public Relations2
- Module 2: The PR Process2
- Module 3: Media Relations2
- Module 4: Digital PR2
- Module 5: Crisis Communication2
- Module 6: Ethics in PR2
- Module 7: PR Writing2
2 Students35 Courses
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