Curriculum
9 Sections
30 Lessons
10 Weeks
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Module 1: Introduction to Online Advertising
4
1.1
What is online advertising?
10 Minutes
1.2
Types of online advertising (search, display, social media, native, video)
10 Minutes
1.3
Benefits of online advertising over traditional methods
5 Minutes
1.4
Key metrics: impressions, clicks, CTR, CPC, CPA, ROAS
3 Minutes
Module 2: Online Advertising Platforms Overview
3
2.1
Google Ads: Search, Display, and YouTube
10 Minutes
2.2
Meta Ads: Facebook and Instagram
15 Minutes
2.3
LinkedIn Ads for B2B Marketing
15 Minutes
Module 3: Understanding Target Audiences
2
3.1
Creating buyer personas
10 Minutes
3.2
Tools for creating buyer personas
3 Minutes
Module 4: Designing Ad Creatives
3
4.1
Types of ad creatives: text, image, video, carousel
20 Minutes
4.2
Writing compelling ad copy
5 Minutes
4.3
Crafting a strong call-to-action (CTA)
15 Minutes
Module 5: Search Engine Advertising (Google Ads and Bing Ads)
4
5.1
How search engine advertising works
5.2
Setting up a search ad campaign
5.3
Keyword research and match types
5.4
Optimizing ads for high Quality Scores
Module 6: Display and Native Advertising
3
6.1
Overview of display ad networks
6.2
Creating visually engaging display ads
6.3
Best practices for native advertising
Module 7: Social Media Advertising
3
7.1
Creating campaigns for Facebook, Instagram, and LinkedIn
7.2
Advanced targeting options (custom audiences, lookalike audiences)
7.3
Best practices for A/B testing on social media
Module 8: Video Advertising
4
8.1
Why video ads are powerful
8.2
Platforms: YouTube, Instagram Reels, and Facebook
8.3
Creating engaging video ads on a budget
8.4
Measuring video ad performance (view rate, completion rate)
Module 9: Remarketing and Retargeting
4
9.1
What is remarketing and why it matters
9.2
Setting up remarketing campaigns on Google and Meta
9.3
Dynamic retargeting for e-commerce businesses
9.4
Personalizing ads for higher conversions
Online Advertising – Beginner
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