Curriculum
6 Sections
26 Lessons
10 Weeks
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Module 1: Introduction to Social Media Marketing
4
1.1
What is social media marketing?
1.2
Evolution of social media and its impact on businesses
1.3
Understanding different social media platforms
1.4
Organic vs. paid social media marketing
Module 2: Social Media Platforms & Strategies
5
2.1
Facebook marketing basics
2.2
Instagram marketing strategies
2.3
LinkedIn for B2B marketing
2.4
Twitter/X for real-time engagement
2.5
YouTube and video marketing fundamentals
Module 3: Content Creation & Branding
5
3.1
Importance of storytelling in social media
3.2
Creating engaging posts (images, videos, carousels, reels)
3.3
Content calendar planning
3.4
Designing with Canva & other tools
3.5
Writing compelling captions & CTAs
Module 4: Social Media Growth Strategies
4
4.1
Increasing followers and engagement organically
4.2
Hashtag strategies for reach & discoverability
4.3
Community management & brand reputation
4.4
Collaboration & influencer partnerships
Module 5: Social Media Analytics & Performance Tracking
4
5.1
Understanding key metrics (reach, impressions, engagement rate)
5.2
Using platform insights (Facebook, Instagram, LinkedIn)
5.3
Social media listening & sentiment analysis
5.4
Tools for monitoring social media success (Hootsuite, Buffer, Sprout Social)
Module 6: Social Media Advertising (Intro to Paid Ads)
4
6.1
Basics of Facebook & Instagram Ads
6.2
Understanding ad objectives & targeting
6.3
Setting up a simple ad campaign
6.4
Budgeting & measuring ad performance
Social Media Marketing (SMM) – Beginner
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