Curriculum
5 Sections
18 Lessons
10 Weeks
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Module 1: Advanced Social Media Advertising
4
1.1
Deep dive into Facebook & Instagram Ads Manager
1.2
Audience segmentation and lookalike audiences
1.3
Retargeting & conversion optimization
1.4
Split testing (A/B testing) for ads
Module 2: LinkedIn & Twitter/X for Business Growth
3
2.1
LinkedIn lead generation strategies
2.2
LinkedIn Ads & Sponsored Content
2.3
Twitter/X advertising and real-time engagement tactics
Module 3: YouTube & Video Marketing
3
3.1
YouTube SEO & algorithm insights
3.2
Creating viral video content
3.4
Running YouTube Ads (In-Stream, Discovery, Bumper Ads)
Module 4: Social Media Automation & AI Tools
4
5.1
Automating posts with scheduling tools
5.2
Chatbots & AI-driven customer interactions
5.3
AI-powered content creation & social media assistants
5.4
Future trends in AI for social media marketing
Module 5: Crisis Management & Brand Reputation
4
6.1
Handling negative comments & PR crises
6.2
Social media policy & guidelines for businesses
6.3
Online reputation management strategies
6.4
Turning crises into engagement opportunities
Social Media Marketing (SMM) – Advanced
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