Curriculum
6 Sections
23 Lessons
10 Weeks
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Module 1: Advanced Google Ads Strategies
4
1.1
Dynamic Search Ads and Responsive Search Ads
1.2
Ad scheduling and geo-targeting strategies
1.3
Competitor analysis for paid search campaigns
1.4
Advanced keyword segmentation and audience targeting
Module 2: Display & Video Advertising
4
2.1
Understanding Google Display Network (GDN)
2.2
Creating visually appealing banner ads
2.3
YouTube Ads (In-Stream, Discovery, Bumper Ads)
2.4
Retargeting strategies for Display & Video campaigns
Module 3: Shopping Ads & E-commerce Marketing
4
3.1
Setting up Google Shopping Ads
3.2
Google Merchant Center walkthrough
3.3
Feed optimization for e-commerce success
3.4
Bidding strategies for maximum ROI
Module 4: Retargeting & Remarketing Strategies
4
4.1
What is remarketing?
4.2
Setting up remarketing audiences in Google Ads
4.3
Dynamic remarketing for e-commerce
4.4
Best practices for remarketing campaigns
Module 5: Local & Mobile SEM Optimization
4
5.1
Running location-based Google Ads
5.2
Optimizing for mobile search ads
5.3
Google My Business & Local Service Ads
5.4
Click-to-call and call tracking strategies
Module 6: Analytics, Reporting & AI Automation in SEM
3
6.1
Advanced Google Ads reporting techniques
6.2
Conversion tracking and ROI measurement
6.3
Using AI tools for campaign automation
Search Engine Marketing (SEM) – Advanced
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