Curriculum
7 Sections
14 Lessons
10 Weeks
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Module 1: Introduction to Public Relations
2
1.1
Definition and scope of PR
1.2
Difference between PR, advertising, and marketing
Module 2: The PR Process
2
2.1
Research, strategy, and evaluation
2.2
Campaign planning essentials
Module 3: Media Relations
2
3.1
Writing press releases
3.2
Building media contacts
Module 4: Digital PR
2
4.1
Social media strategy for PR
4.2
Online reputation management
Module 5: Crisis Communication
2
5.1
Handling PR crises
5.2
Key strategies and spokesperson role
Module 6: Ethics in PR
2
6.1
Ethical guidelines and legal issues
6.2
Transparency and accountability
Module 7: PR Writing
2
7.1
Writing effective press releases, pitches, and speeches
7.2
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