Curriculum
7 Sections
23 Lessons
10 Weeks
Expand all sections
Collapse all sections
Module 1: Advanced Campaign Strategies
3
1.0
Multi-channel advertising campaigns
1.1
Cross-platform retargeting strategies
1.2
Budget allocation and optimization
Module 2: Analytics and Tracking
3
2.0
Setting up Google Analytics and UTM parameters
2.1
Tracking conversions with pixels and tags
2.2
Analyzing performance metrics for different platforms
Module 3: E-Commerce Advertising
4
4.0
Setting up Google Shopping Ads
4.1
Using Facebook and Instagram Shops
4.2
Running ads on Amazon and Etsy
4.3
Optimizing campaigns for cart recovery
Module 4: Advanced Optimization Techniques
4
5.0
Improving ad relevance and Quality Scores
5.1
Advanced audience segmentation
5.2
Managing ad fatigue and refreshing creatives
5.3
Scaling successful campaigns
Module 5: Industry-Specific Advertising Strategies
2
6.0
Real estate, education, e-commerce, SaaS, and healthcare campaigns
6.1
Tailoring ads to niche markets
Module 6: Emerging Trends and Future of Online Advertising
3
8.0
Voice search and smart speaker advertising
8.1
Augmented reality (AR) and virtual reality (VR) ads
8.2
The rise of social commerce
Module 7: Tools and Resources for Advertisers
4
9.0
Ad management tools (Hootsuite, HubSpot, AdEspresso)
9.1
Free and paid design tools for creatives
9.2
Keyword and trend analysis tools (SEMrush, Ahrefs)
9.3
Resources for staying updated on industry trends
Online Advertising – Advanced
Search
This content is protected, please
login
and enroll in the course to view this content!
WhatsApp us
Login with your site account
Lost your password?
Remember Me
Not a member yet?
Register now
Register a new account
Are you a member?
Login now
Modal title
Main Content