Curriculum
6 Sections
25 Lessons
10 Weeks
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Module 1: Introduction to Digital Marketing
4
1.1
What is digital marketing?
1.2
Traditional vs. digital marketing
1.3
The digital marketing ecosystem
1.4
Key industry trends and career opportunities
Module 2: Website and SEO Basics
5
2.1
Understanding websites and domains
2.2
WordPress and website builders
2.3
Introduction to Search Engine Optimization (SEO)
2.4
On-page and off-page SEO techniques
2.5
Keyword research and SEO tools
Module 3: Social Media Marketing (SMM)
4
3.1
Importance of social media in digital marketing
3.2
Understanding different social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
3.3
Creating engaging social media content
3.4
Social media analytics and tools
Module 4: Content Marketing & Blogging
4
4.1
Importance of content in digital marketing
4.2
Blogging strategies and platforms
4.3
Writing SEO-friendly content
4.4
Video marketing basics (YouTube, Reels, Shorts)
Module 5: Email Marketing & Lead Generation
4
5.1
Introduction to email marketing
5.2
Building and managing an email list
5.3
Writing high-converting email campaigns
5.4
Lead magnets and lead generation strategies
Module 6: Basics of Paid Advertising (PPC)
4
6.1
Introduction to Google Ads and Facebook Ads
6.2
Understanding PPC (Pay-Per-Click) advertising
6.3
Ad targeting and budgeting basics
6.4
Measuring campaign performance
Digital Marketing Mastery – Beginner
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