Curriculum
6 Sections
23 Lessons
10 Weeks
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Module 1: Advanced SEO & Growth Hacking
4
1.1
Technical SEO (site speed, mobile optimization)
1.2
Link-building strategies
1.3
Local SEO and Google My Business
1.4
Growth hacking techniques for organic reach
Module 2: Advanced Social Media & Influencer Marketing
4
2.1
Running Facebook & Instagram ad campaigns
2.2
LinkedIn marketing strategies for B2B
2.3
Influencer marketing strategies
2.4
Community building and engagement tactics
Module 3: Google Ads, Facebook Ads & Retargeting
4
3.1
Deep dive into Google Ads (Search, Display, Shopping)
3.2
Facebook Ads Manager advanced targeting
3.3
Retargeting strategies using pixels
3.4
Analyzing ad performance and A/B testing
Module 4: Affiliate Marketing & Monetization
4
4.1
Introduction to affiliate marketing
4.2
Finding the right affiliate programs
4.3
Monetizing blogs and websites
4.4
Creating passive income through digital marketing
Module 5: AI & Automation in Digital Marketing
3
5.1
Using AI tools for content creation
5.2
Chatbots and AI-driven customer engagement
5.3
Marketing automation tools (HubSpot, Mailchimp, Zapier)
Module 6: Analytics & Performance Measurement
4
6.1
Google Analytics deep dive
6.2
Conversion tracking and ROI measurement
6.3
Creating digital marketing reports
6.4
Understanding consumer behavior with data
Digital Marketing Mastery – Advanced
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