Curriculum
4 Sections
15 Lessons
10 Weeks
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Module 1: Introduction to Branding
3
1.1
What is branding?
1.2
Importance of branding in business and personal growth
1.3
Key components of a brand (identity, positioning, personality, values)
Module 2: Creating a Strong Brand Identity
4
2.1
Defining your brand vision, mission, and values
2.2
Understanding brand personality and tone of voice
2.3
Crafting your Unique Selling Proposition (USP)
2.4
Identifying your target audience
Module 3: Visual Branding & Storytelling
4
3.1
Logo design principles and color psychology
3.2
Typography, imagery, and brand aesthetics
3.3
Creating a brand style guide
3.4
Writing effective slogans and taglines
Module 4: Digital Branding & Social Media
4
4.1
Establishing a brand presence online
4.2
Choosing the right social media platforms for branding
4.3
Content marketing basics for brand engagement
4.4
Managing brand reputation and audience perception
Branding
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